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Men's Skincare

Reject redundancy, prioritize precision skincare.

Specially designed for men's skin

Men's minimal routines build healthier complexions

We provide full-range solutions from cleansing and moisturising to sun care and natural makeup, catering to both quick daily routines and functional skincare needs.

Men's Skin Care Q&A

How Men Choose Suitable Skincare Products?

Simplistic │Korean Minimalist & Effective Skincare

Perfect for Men's Skincare Need

"Skincare is not a miracle, but consistent daily care."

 

Men's skincare doesn't have to be complicated. The Simplistic, gentle formula is suitable for men's skincare needs. Fragrance-free and additive-free, it's refreshing and non-sticky, solving common problems like oiliness and dullness. It's time-saving and efficient. A few simple daily steps can help you achieve clean, stable, and healthy skin.

We aim to keep men's skincare routines simple and straightforward. Stick to the following five steps daily, and you will notice visible improvements in your skin condition. You may also skip certain steps when busy and adjust your skincare routine according to your personal skin needs.

Step 1: Cleansing

CLEANSER BEGIN

日常清潔洗面啫喱


溫和微酸性配方，不刺激、不破壞皮脂膜，洗完不緊繃乾。

添加天然蜂蜜、蘆薈與檜木純露，能舒緩剃鬚後泛紅敏感，深層清潔油脂污垢卻不乾燥；薄荷精油帶來清爽醒神感，早上洗臉提振精神，適合所有男士膚質，日常清潔一步到位。

Step 2: Toner

ESSENCE WONDER 3-in-1 Toner

The perfect all-in-one product for men

It functions as toner, serum and moisturiser in one bottle, simplifying your daily routine and saving plenty of time. If you prefer finishing your skincare routine in a single step, this is your perfect long-term skincare staple.

 

Infused with exclusive Water Web™ formula, it delivers deep hydration, regulates sebum production and improves oily dull skin. Enriched with anti-ageing ingredients to ease fatigue caused by staying up late. It handles all daily skincare needs efficiently and suits all men's skin types.

Step 3: Serum

SERUM SLOW

Anti-Ageing Serum

Infused with Leontopodium Alpinum Stem Cell Extract and five types of ceramides, it deeply repairs damaged skin barriers, strengthens skin resilience, and fades fine lines, dullness and sagging caused by late nights. Organic chamomile floral water calms and soothes irritation. Featuring a lightweight, fast-absorbing texture free from artificial fragrances and stickiness, it delivers effective anti-ageing and repairing effects in one easy step, helping men achieve clear, firm and healthy skin effortlessly.

Step 4: Moisturizing face cream

CREAM BETTER

Daily moisturizing face cream

Daily Moisturising Cream Formulated with 5% panthenol and bitter orange blossom water, it repairs skin damage after shaving, relieves redness and sensitivity, balances oil and moisture, and reduces shiny skin. Silicone-free and hypoallergenic, it locks in moisture effortlessly both morning and night to stabilise skin condition and create a fresh, clear complexion. Suitable for all men's skin types.

Step 5: Basic Sun Protection

SUN CREAM MUST

Daily sunscreen

Made with 100% mineral ingredients, this sunscreen is gentle and non-irritating, perfect for daily commutes and outdoor activities. It naturally brightens skin tone.

 

Men also need protection against UV rays to prevent skin ageing and dullness. It can be easily removed with regular facial cleanser, requiring no extra cleansing effort.

Skin Care

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2-in-1 Sun Protection & Natural Skin Tone

Effortlessly boost men's natural healthy glow

Rachel Wine UV Mineral Sunscreen Powder is suitable for men. It is lightweight, non-greasy, practical and easy to use, leaving a sheer natural finish without heavy makeup. It can be simply washed off with facial cleanser, perfectly matching men's skincare pursuit of practicality, simplicity and fresh clear complexion. Ideal for men to use before work and dates

Personal Care

HUE_CALM│A vegan skincare brand originating from Korea

Me Time for Men

We select premium natural ingredients combined with patented technology to develop mild yet highly effective vegan skincare products.

 

Men's skin is commonly troubled by excess oil, rough texture, post-shave redness, dullness from staying up late and skin tightness. Preferring simple, non-sticky and fast-acting skincare routines, men's daily needs are perfectly satisfied by the three HUE_CALM facial masks.


HUE_CALM mask series adopts potent natural ingredients to deliver customized skincare experiences.

Face Mask