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Privacy Policy

The following privacy policy and practical measures are established by ASM AMUSMART LIMITED (hereinafter referred to as "the Company") in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong Law (hereinafter referred to as "the Ordinance"). By accessing the Company's website, you accept the contents set out in this policy, as well as the privacy policy and arrangements as amended by the Company from time to time.

1. Purposes of Data Collection

To continuously enhance the quality of the Company's products and services and to better understand customer needs, the Company may request you to provide personal data, contact details, and other relevant information. If the personal data provided by you is incomplete or inaccurate, the Company may be unable to provide or continue providing the relevant services.

The Company adheres to the principle of voluntary provision of data when collecting information provided by website visitors. Collected personal data may include, but is not limited to: surname, given name, address, telephone number, mobile number, fax number, email address, and other data submitted by you. The collected data will be used solely for the following purposes, including the promotion of the Company's products and services, and other purposes agreed between you and the Company or as required by law from time to time:

Internal research and analysis;
Daily customer services;
Handling customer complaints and inquiries;
Invitations to participate in promotional programs, market research, surveys, or other promotional activities;
Promotion of products and services and details of offers;
Prevention or detection of criminal activities;
Disclosures as required by law;
Any purposes directly related to the above matters.

2. Use of Personal Data

The Company will maintain strict confidentiality of customer data and will not sell your personal data to any third party. However, under the following circumstances, the Company may provide your personal data to:

Subsidiaries and affiliated companies of ASM AMUSMART LIMITED;
Any agents, contractors, or third-party service providers who provide services related to the Company's business operations;
Any agents authorized by the Company to handle customers' personal data;
The Company's auditors, consultants, or legal advisors;
Media organizations (limited to situations related to handling customer complaints and inquiries);
Any persons who owe a duty of confidentiality to the Company.

3. Direct Marketing

Upon obtaining your consent, the Company intends to use your personal data (including surname, given name, address, telephone number, mobile number, fax number, and email address) for the following direct marketing through postal mail, email, telemarketing, fax, or SMS:

Electronic and electrical products and services provided by subsidiaries and affiliated companies of ASM AMUSMART LIMITED;
Activities, offers, latest information, and gift redemption from subsidiaries and affiliated companies of ASM AMUSMART LIMITED.

The Company may transfer and disclose your personal data to the transferees listed in Clause 2 above.

If you do not wish the Company to use your personal data for direct marketing, or to provide it to other persons for direct marketing purposes, you may exercise your opt-out right by:

Emailing to info@asm.com.hk (with "Unsubscribe" in the subject line);
Mailing to the following address:
ASM AMUSMART LIMITED
Unit 1-9, 8/F, Global Gateway Tower,
63 Wing Hong Street, Lai Chi Kok, Kowloon, Hong Kong

4. Data Security

The Company will properly store customers' personal data in its systems, and only appropriately trained and authorized staff may access this data. The Company ensures that staff maintain high security and confidentiality measures for customers' personal data.

5. Cookies

"Cookies" are small computer files stored in a user's web browser, used to record the user's browsing habits and preferences. "Cookies" help enhance the convenience, usability, and smoothness of website browsing. Certain parts of the Company's website may use "Cookies" to save you from having to log in again during each visit, but they will not be used to collect personally identifiable information.

By browsing this website, you agree to the use of "Cookies" in accordance with this policy. If you do not agree to the use of "Cookies", you may delete the relevant files in your browser, but please note that this may result in your inability to use some features of this website.

6. Access and Correction of Personal Data

In accordance with the Ordinance, you have the right to inquire at any time whether the Company holds your personal data, and the right to obtain a copy of such data and correct any inaccurate data. Requests for access to or correction of personal data can be made in writing and mailed to the following address:

ASM AMUSMART LIMITED

Unit 1-9, 8/F, Global Gateway Tower,

63 Wing Hong Street, Lai Chi Kok, Kowloon, Hong Kong

In accordance with the Ordinance, the Company has the right to charge a reasonable fee for processing a request to access personal data.

Note: In case of any discrepancies between the Chinese and English versions, the Chinese version shall prevail.